Dean Ricketts
The Watch-Men Agency
Dean Ricketts founded The Watch-Men Agency, a strategic marketing company, in 1989. Specialising in urban culture, the agency excels at understanding how people live in cities. Known for reaching specialist audiences and opinion leaders, The Watch-Men Agency boasts a diverse portfolio of projects across key cultural pillars, including fashion, styling, sports and music PR, marketing, art direction, curation, and publishing.
Current clients and projects include October London, Infinity Song, consultancy for Nigerian theatre and film company Terra Kulture, and consultancy for the premium second-hand startup Known Source.
Why you are excited about SXSW London 2025
I'm excited about SXSW London 2025 because it brings the global creativity platform right to our doorstep, offering real-time and live access to one of the world's key creative hubs—London.