Christine Osazuwa
Measure of Music
Originally from Baltimore, Christine Osazuwa got her start in music at 15. She holds degrees in music, marketing and data science and combined those passions into roles in data & marketing at Universal Music Sweden and Warner Music Group in London. Currently, Christine is the founder of Measure of Music–part community, part conference, part hackathon– which introduces music & data to others while highlighting majority minority attendees and speakers. Most recently, she was the Chief Strategy Officer for ticketing & event marketing startup Shoobs where she led their marketing & brand partnerships strategy. In addition, she sits on the board of The LIVE Association, Indie Venue Week, and Keychange US.
Why you are excited about SXSW London 2025:
Being able to spotlight global and local talent in the heart of London maintains the long-standing tradition of the city as a cultural melting pot at the forefront of creativity, community & connection. Any opportunity to bring the industry together is exciting but with the reputation of SXSW combined with the vibrancy of East London, it's bound to spark unforgettable moments from year one and beyond.