BC
Ben Cross
Cloud X
As Co-founder & Director of Cloud X, Ben works across its three verticals: the label, the live division & the arts institute. His proudest achievement is “Cloud X Festival” 2023, which was dubbed ‘South London’s Glastonbury’ by the Evening Standard & received international acclaim for its 50/50 gender split line-up championing black, queer & working class voices.
Why you are excited about SXSW London 2025:
One of the most culturally important festivals in one of the most culturally important cities - it's a huge moment for London & the UK!