Alfie Jefferies
The O2
Music has always been a part of whatever path my life has taken me down. From starting out playing in bands with friends in school, to making dreams a reality and touring all over the world; and now working as part of the incredible Programming Team at The O2, London - music is very much in my bones. I'm now also managing a couple of bands and am incredibly excited about helping artists achieve their creative visions.
Having previously attended SXSW in Austin Texas, I fell in love with the spirit of the festival and how much emphasis is put on celebrating artists and helping them to realize their goals. I'm so excited that the festival is coming to my hometown of London and I'm beyond honored to be a part of shaping the content as part of the Music Jury this year.