AM

Al Mills

Red Light Management

Al Mills is a key member of the Red Light Management London team.

She co-manages artists and producers including Interpol, Pendulum, Belle & Sebastian, Knife Party, Ed O’Brien (Radiohead), Flood, and Ride amongst others.

Al spent six years prior to her time with Red Light at Rough Trade stores in London where her curatory voice and cultural opinion shaped the path for a number of artists. 

Why you are excited about SXSW London 2025 - 

I'm looking forward to playing a role in bringing this respected brand to my hometown, and the UK. SXSW is a one-of-a-kind opportunity for emerging and breakthrough artists to establish themselves within an ever-growing, and thriving creative community.